Holo Ground | 100,000 kms of valuable activity conducted on the ground

Ground · Passenger Transport

Moving passengers autonomously, across the Nordics and beyond.

Three men standing in front of a building with a Volkswagen self-driving vehicle parked beside them. The building has a sign that reads '# Ruter S Samspill.' The men are dressed in business casual attire, and the setting appears to be in an urban area.

Interest in autonomous transport keeps growing, and so does our project pipeline. Our projects have run on public ground - connecting parts of cities, museums and other points of interest - and on closed grounds such as hospitals and universities, across Denmark, Norway, Sweden, Estonia and Finland.

FLAGSHIP DEPLOYMENT · OSLO, NORWAY

Grorud Valley - 2nd phase

Operating on-demand autonomous mobility on active municipal roads requires uncompromised safety engineering and deep integration with public transit networks.

Our flagship project - an on-demand autonomous shuttle service - now running daily in Oslo's Grorud Valley, built on Volkswagen ID Buzz vehicles, in close collaboration with Ruter and Mobileye.

Find out more about this project:
LinkedIn
Press release

Operational Scope & Technology

Two men, one with a shaved head and the other with brown hair, engaging with each other outdoors near a red autonomous Holo vehicle, with one leaning out of the vehicle window and the other standing nearby.

The Transit Corridor Challenge:

Deploying autonomous transport in Oslo’s Grorud Valley requires navigating complex, multi-lane public roads, dynamic weather changes, and heavily used pedestrian intersections. Unlike isolated test tracks, this route directly feeds passengers into the broader municipal public transit ecosystem.

Mobileye AV System Integration:

The project leverages advanced Mobileye autonomous driving technology integrated into electric passenger fleets. Holo coordinates hardware-software alignment, continuous sensor calibration, and high-precision mapping to ensure smooth, human-like driving decisions in dense urban traffic.

Red Volkswagen electric van parked indoors with large front windshield, side mirrors, and black roof, featuring text in Norwegian on the side that reads 'Ruter' and 'MOI'.

Ecosystem & Governance

Seamless Public Transit Integration with Ruter:

In direct partnership with Oslo’s public transport authority (Ruter), Holo connected autonomous vehicles directly into the city's central booking and dispatch platform. Riders order and track autonomous shuttles through their standard transit app, creating a unified first-mile/last-mile experience.

Safety Framework & Remote Supervision:

To maintain zero-compromise safety, Holo established rigorous Scandinavian regulatory filings, fail-operational protocols, and continuous remote monitoring. Our operations team provides active oversight, route optimization, and rapid-response ground support to guarantee high fleet reliability.

Driving in snow

Navigating snowy roads can represent various challenges; thanks to Holo’s expertise with autonomous vehicles, driving autonomously in snowy conditions is now possible.

As the first company to successfully adapt our technology for winter driving, we understand that expertise matters.

With our commitment to innovation and safety, we are setting new standards for autonomous travel in snow-covered landscapes.

Ready to start your own journey?

Talk to team

Proven Operations in Action

Explore our flagship implementations across European transit networks. Each project serves as a battle-tested blueprint for municipalities and transport operators looking to scale autonomous fleets.

Aalborg East - SmartBus Community Mobility
3 Navya Shuttles • 30,357 Autonomous KMs • 21,127 Passengers • 10 Accessible Stops
Project Overview:
In an Public-Private Innovation (OPI) partnership with Aalborg Municipality, Aalborg University, and Nordjyllands Trafikselskab, Holo operated Denmark’s first driverless shuttle service along the 2.1 km Astrupsti route in Aalborg East. The deployment focused on enhancing local social sustainability and connecting divided residential zones with the broader municipal transit network.
Key Execution & Impact:
- Linked residential areas, local hubs, and a dementia care home across a 10-stop route equipped with full accessibility ramps for strollers and wheelchairs.
- Heightened internal mobility for non-driver demographics, integrating autonomous shuttles as a first-mover technology to safely bring the neighborhood together.
- Deployed locally hired, Holo-certified safety operators trained in AV technology, route conflict management, and passenger support - backed by over 2,400 hours of operating experience.
Nordhavn (Copenhagen) - EU AVENUE Innovation Project
1 Navya Shuttle • 2,416 Autonomous KMs • 1,579 Passengers • 6 Connected Stops
Project Overview:
As part of the EU-funded AVENUE research and innovation consortium (alongside Geneva, Lyon, and Luxembourg), Holo led the deployment of Copenhagen’s first autonomous shuttle in the modern waterfront district of Nordhavn. The pilot focused on testing sustainable first/last-mile mobility integrated directly into real-life urban traffic.
Key Execution & Impact:
- Represented the sole Danish partner in a 16-member European consortium, driving regulatory approvals with the Danish Road Directorate and leading end-to-end local operations.
- Connected residential streets, commercial waterfronts, local parking hubs, and train stations across a continuous 6-stop loop (including Sandkaj and Helsinkigade).
- Navigated daily interaction with bicycles, delivery trucks, and complex street obstacles, gathering critical operational data on autonomous fleet integration in dense municipal environments.
Oslo - Multi-Phase Municipal Integration
4 Navya Shuttles • 34,972 Autonomous KMs • 28,230 Passengers • 3 Operational Environments
Project Overview:
In a major three-year trial with Oslo Municipality, the Norwegian Public Roads Administration, and Ruter, Holo executed Norway’s largest autonomous transit initiative. The multi-phase project tested self-driving technology as a zero-emission first/last-mile solution across harbor fronts, suburban island communities, and dense urban intersections.
Key Execution & Impact:
- Phase 1 (Akershusstranda Harbor Front): Operated a 1.3 km waterfront route connecting the cruise terminal at Vippetangen directly to Oslo Town Hall City Square.
- Phase 2 (Ormøya & Malmøya Islands): Transitioned from showcase routes to daily residential mobility, linking island inhabitants, visitors, and local schoolchildren across a bridge connection to the main public transport network.
- Phase 3 (Kongens Gate V2X Integration): Implemented Vehicle-to-Everything (V2X) infrastructure in central Oslo, enabling shuttles to communicate directly with municipal traffic lights and automate complex intersection navigation.

Built on multiple vehicle platforms

Unlike operators bound to a single manufacturer, we deploy and manage autonomous vehicles across diverse OEM platforms to match any municipal or commercial requirement.

Commercial Platforms

High Adaptability

Volkswagen - Commercial & Minibus Fleets

The ID Buzz electric van, paired with Mobileye's self-driving software, is the platform behind our current flagship: the on-demand, shared-ride Grorud Valley 2nd phase in Oslo. Its passenger-van layout suits shared, door-to-door style trips.

A city street scene with a red bus and red cars parked along the roadside, modern buildings in the background, and a partly cloudy sky with the sun setting.

On-Demand Transit

EV Integration

Nio - Advanced Smart Mobility

Initially deployed with Mobileye-fitted Nio ES8 models during the 2023 Grorud Valley launch, our work with Nio encompasses both passenger cars and autonomous electric buses. This multi-vehicle testing validates operational safety and platform flexibility across different transit form-factors.

Red autonomous Holo vehicle with roof-mounted sensors and antennas, parked on snow near a body of water with a rocky shoreline and trees in the background.

Public Road Operations

Urban Scale

Toyota - Scalable Passenger Integration

In Ski, Norway, Toyota vehicles ran the Sensible 4 autonomous driving system for Ruter - showing our flexibility extends beyond vehicle brand to the self-driving software stack itself.

A small red autonomous electric vehicle driving on a wet road, with a white railing on the side and a streetlamp overhead, in a scenic area with houses and trees on a hill in the background.

First/Last-Mile

Pedestrian-Centric

Navya - Campus & First/Last-Mile Shuttles

Purpose-built driverless shuttle buses and a cornerstone of our Scandinavian and Baltic operations - powering public transit, campus connections, and first/last-mile routes across Denmark, Norway, and Estonia. Proven in mixed European traffic and harsh weather, with over 30,000 km logged on a single route in Aalborg East.