About Us

Built to make autonomy work for everyone.

Founded in 2016, Holo has grown from a visionary Scandinavian initiative into a European leader in autonomous transport, air logistics, and advisory services.

A decade of shaping autonomous standards.

Our journey began with a simple question: How do we safely move driverless vehicles from closed testing tracks onto real public roads? Over the years, we have transitioned through multiple vehicle generations, expanded from passenger shuttles into airborne drones and ground freight, and established operational frameworks across five countries.

2016-2017

Foundation
Established by Semler Group to pilot driverless technology in Scandinavia.

A small green and white autonomous bus labeled 'SmartBus' on a paved area with leafless trees and buildings in the background.

2018

First trips
First vehicle purchases and the first deployment on open roads.

A city street view with parked cars, a red bus, and modern residential buildings in the background during late afternoon or sunset.

2019-2021

Scaling & Strategic Pivot
Expanded passenger pilot projects across Scandinavia, shifting focus toward complete deployment services and full-service operational platforms.

Red remote-controlled helicopter on green grass.

2022–2023

Freight & Drone Integration
Diversified operations beyond passenger transit into autonomous freight robots and medical supply drone corridors.

Close-up of a red washing machine with the brand name 'holo' and the word 'sensible' beneath it.

2024–2025

Large-Scale Deployments
Scaled city-wide AV fleets, headlined by the flagship Grorud 2.0 project in Oslo with Ruter and Mobileye.

Line of red autonomous electric shuttle vehicles parked on snow-covered ground, with a snow-covered structure and leafless trees in the background.

2026+

European Expansion
Accelerating European growth and broadening autonomous operations into new commercial mobility sectors.

Why Industry Leaders Partner With Us

De-risking autonomous mobility for cities, transit authorities, and vehicle manufacturers. We bridge the gap between cutting-edge technology and real-world commercial operations.

  • We don’t just supply software or purchase vehicles - we handle the entire process: from obtaining legal permits and mapping routes to daily dispatch support and operator operations.

  • With thousands of hours of active operation on public roads across five countries, we have developed safety protocols trusted by national transport departments in Scandinavia and the EU.

  • We are not tied to a single manufacturer. Our software and operating system integrate with any autonomous platforms - from second-generation passenger shuttles to delivery rovers and medical drones.

  • Over 100,000 passengers transported under the most challenging conditions (including harsh Scandinavian winters, snowfall, and heavy city traffic) without critical incidents.

Talk to our team

Meet Our Team

Holo is both a physical and virtual organisation. Employees are based in Copenhagen, Oslo, and Zurich, travelling across Europe to serve customers. We make decisions based on data, not individual opinions or gut feelings. Major decisions are based on a realistic assessment of how the technology performs, how it’s received by customers, passengers, and the public, and what’s possible while ensuring safety and regulatory compliance.

Copenhagen Office

  • Black and white photo of a smiling man with a shaved head and beard, wearing a suit and white shirt, in an indoor setting.

    Stefan Krogh-Hansen

    CEO
    Email
    LinkedIn

  • A smiling woman with long hair wearing a white shirt inside a building with abstract wall art.

    Nanna May Felthaus

    COO
    LinkedIn

  • Sophie Green

    Program Lead
    LinkedIn

  • A man with a beard and a shaved head smiling outdoors near a glass wall with the partially visible word 'hope' on it.

    Mikkel Haugaard

    Technical Project Manager
    LinkedIn

  • A black and white portrait of a man with short hair, light eyes, and a slight smile, wearing a collared shirt and vest, standing outdoors with blurred background elements.

    Martin Iversen

    Head of Product Development & IT
    LinkedIn

  • Björn Rauhut

    Senior Consultant
    Email

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    Mie Vassard Krogh

    Student Assistant
    LinkedIn

  • A young man with a beard and short hair, smiling, in front of a window.

    Johan Larsen

    Head of Maintenance & Deployment
    LinkedIn

  • Black and white photograph of a young man with medium-length wavy hair, a light beard, and mustache. He is smiling with visible teeth, wearing a plain white t-shirt, standing against a plain wall background.

    Oliver Melot

    AV Implementation Analyst
    LinkedIn

  • A black-and-white photo of a man with short hair, a beard, and mustache, wearing a sweater over a collared shirt, standing indoors in front of a background with blurred signage.

    Simon Stuer

    Lead Supervisor
    LinkedIn

  • A young man with glasses, a slight smile, wearing a light-colored collared shirt, standing in a hallway with blurred background and a partially visible wall with the number 600.

    Nikolaj Svendsen

    Supervisor

  • Anders Toft

    Head of Operations
    LinkedIn

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    Maj Vestergaard

    Administrative Coordinator
    Email
    LinkedIn

  • A man with dark, styled hair and a beard wearing a white shirt looks into the camera with a neutral expression.

    Christian Zinckernagel

    CBDO
    Email
    LinkedIn

  • Lucia V. Robertsen-Molina

    Student Assistant
    Email

Oslo Office

  • Alpha Barry

    Safety Operator
    LinkedIn

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    Piotr Buczak

    Safety Operator
    LinkedIn

  • A black and white photo of a man with short hair, beard, and a jacket, smiling slightly.

    Justin Dawkins

    Operations Manager
    LinkedIn

  • Endrit Djeladini

    Lead Safety Operator
    LinkedIn

  • Black-and-white portrait of a woman with long hair, wearing a turtleneck and earrings, smiling slightly, against a plain background.

    Elisa Fontana

    Supervisor

  • A woman with dark hair, smiling, standing against a dark background with partial text visible. She has a floral tattoo on her neck and is wearing a collared shirt.

    Kristina Klackova

    Safety Operator
    LinkedIn

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    Alex Onea

    Safety Operator
    LinkedIn

  • Black and white photo of a man with short dark hair and a beard, smiling, wearing a dark shirt, standing in front of a textured wall.

    Petteri Ovaskainen

    Safety Operator
    LinkedIn

  • A young man with curly hair, a slight smile, and a tattoo on his neck, wearing a black t-shirt with the word 'holo' printed on it, taking a selfie against a dark background.

    John Pallett

    Safety Operator
    LinkedIn


  • A man with a full beard, mustache, and short dark hair, looking directly at the camera with a neutral expression. He is wearing a light-colored shirt, and the background appears to be a dark wall with partial text or logos.

    Hassnen Sarwar

    Safety Operator

Zurich Office

At Holo, we don’t just test vehicles - we integrate autonomous mobility into daily public life.

Red autonomous Holo vehicle driving through a snowy landscape with trees in the background.

From high-density hospital routes to harsh Nordic winter conditions, our operational experience forms the backbone of modern European transport innovation.

A drone pilot wearing a high-visibility yellow jacket with 'holo DRONE PILOT' on the back, standing outside on a field, with a weather station or antenna tower and equipment in the background under a blue sky.

Implementing autonomous systems requires more than sophisticated software. It demands deep regulatory knowledge, rigorous safety protocols, and trust from the communities we serve.

Contact us